MKT B391F Inter study Business Management I 1-3 What Is realness-wideisation? ?The world is woful away from selfcontained national economies toward an dependent, integrated globular economic delineate ?globalization refers to the shift toward a more integrated and dependent world economy ?Globalization has two facets: ?Globalization of commercializes ?Globalization of growthion 1-4 Globalization ?Trade and investment barriers argon disappearing. ?Perceived distances argon shrinkage due to advances in transportation and telecommunications ?Material culture is antecedent to look similar ?National economies merging into an interdependent global economic system 1-5 Globalization of Markets ?Historically transparent and separate national markets are merging ?It no womb-to-tomb raises sense to call on the carpet about the German market or the American market ?Instead, there is the global market ?falling business barriers make it easier to sell glo bally ?consumers tastes and preferences are converging on some(a) global norm ?firms come on the trend by oblation the same basic outputs ecumenic ?Standardized products e.g.
Coca-Cola, Sony, McDonalds 1-6 Globalization of Markets ?Difficulties of globalization of markets ?Significant differences still cost among national markets ?Range of problems are wider and more complex ? politics intervention in trade and foreign investment ? supranational investment is impacted by different currencies As a consequence: ?Country-specific strategies ?Customerisation of marketing and operation strategies ?Varied produ ct liquify 1-7 Globalization of Produc! tion ?Firms source goods and services from locations roughly the ground to capitalize on national differences in the approach and fictitious character of factors of production like land, labor, and capital ?Companies can ?lower their boilers suit cost structure ?improve the quality or functionality of their product offering ?enhance competitiveness ?take advantage of respectable communications technology, and...If you want to get a full essay, lodge it on our website: BestEssayCheap.com
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