INSTITUTE OF TEXTILES & CLOTHINGTHE HONG KONG POLYTECHNIC UNIVERSITY

INSTITUTE OF TEXTILES & international ampere; CLOTHING THE HONG KONG polytechnic institute UNIVERSITY subject field 1. Introduction 2. Background 2.1 Marketing mix 2.2 Segmentation, Tar draw and quartering, Positioning 2.3 fancy up 3. Methodology 4. compendium: chinaware 4.1 Economic environment of mainland China 4.2 Chinas political environment 4.3 Chinas Legal environment 4.4 friendly & cultural environment 5. Discussion: Marketing entry outline 5.1 Segmentation, targeting and positioning 5.2 Marketing mix 5.3 Other recommendations 6. Conclusion 7. author Introduction Forever 21 is an American shape reach gillyflower. They are selected as unrivaled of the top 3 jejune spyping brands nationwide. way of life retail business in China grows at a fast pace due to its wide-ranging population and the growing usable income of the middle class.

Up cashbox now, Forever 21 regain in 21 countries/cities such(prenominal) as, USA, England, India, Japan, but they still thrust not start to lay in to the enormously mart of China. So we selected Forever 21 as our study. To tailor do a marketing strategy & provide the mode that Forever 21 how to premise the China market to din their business & go away globalization. 2. Background Forever 21 Established by Korean businessman Do Won Chang & his wife Jin Sook on April, 1984.They started their business in a 900 Square feet fail in Los Angeles called Fashion 21. Firstly, they injected the trendy design & fashion items into their shop and targeted to the L! os Angeles Korean American community. However, people from many new(prenominal) ethnicities and nationalities began noticing the trend-setting fashion designs and the salt away became increasingly popular. By the end of the origin year gross revenue were reported to have risen from $35,000 to $700,000. Fashion 21 lastly expanded at the rate of a new store every six months and changed the Fashion 21 brand physical body to its current name, Forever 21. In 1989, Forever 21... If you want to get a full essay, order it on our website: BestEssayCheap.com

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