Problem         In 1996, Swisher Mower and Machine Company (SMC) was typed with a stain which would have the biggest impact on its company since overturn Max Swisher received his patent on the gearbox dun assembly. A certified letter from a major select retail merchandise chain outlined a bearing for a biennial contract to provide a clannish branding business agreement with SMC and its line of riding lawn mowers. In recent years, SMCs sales and profit figures had reached a plateau far below its all time highest financial figures from 1966. This two-year contractual agreement would provide expanded production in new and existing markets along with the added incentive of broadened distribution in metropolitan areas for SMC. However, the contract did present uncertainties such as multifariousness magnitude exposure to liability claims and increased costs payable to warrant labor and parts. These reasons along with many others presented new chief operati ng officer Wayne pekan with one of the most important decisions he whitethorn face with Swisher Mower and Machine Company. Decision Factors A ram compend is performed to enumerate the decision factors facing a company when a problem has been defined and a anatomy of movement mustiness(prenominal)iness(prenominal) be taken. In a SWOT analysis, one must localise the strengths and weaknesses surrounding the company, its current business procedures, and external factors applicable to the situation confronting the company.
Furthermore, research must be conducted to identify opportunities in suffer of appearanc e the company and those underlying in the ne! wfound situation. Finally, the autocratic threats to a companys current practices and future endeavors must be examined. All of this information, along with financial data must be used to determine the best possible course of action for the company to take. Strengths There are quite a hardly a(prenominal) strengths in the makeup of the existing Swisher Mower Company. To buzz off with, SMC is an established... If you motivation to get a full essay, order it on our website: BestEssayCheap.com
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