Marketing Metrics for UK-based SME Essay Example | Topics and Well Written Essays - 2250 words

Marketing Metrics for UK-based SME - Essay ExampleAs the essay declares The metric unit can evaluate marketing effectiveness at a strategic level. It involves assessment on the key strategies that a company has adopted and measuring person performances in achieving marketing objectives. An example is whether the company has adopted effective price strategy and effective distribution channels. This paper declares that the metric measurement assesses and evaluates the levels of customers perceptions on the goods and products of the company. This is determined by the quality of the service that a company offers to its clients and customers. Brand awareness will indicate how effective the marketing program in reaching out the larger mass audience in the long run. This metric provides the dominance and the market share that a company holds. This measure is brisk in achieving the marketing objective goals therefore its assessment will enable the company to know if the applied approach c an deliver the objective. Evoked fructify of model comprises of a pool of alternatives that consumer has when making decisions also known as considerateness set. With the knowledge of available large number of products and blades consumers considers only a fewer to acquire at any given time. It is serious for any marketing chat campaign to target determine the products and brands within elicited set in the lead it is carried out. Consumers include brands in an elicited model through recognition in the marketing environment thus marketing communications can determine the evoked sets through brand awareness campaigns. Secondly is recalling of a product which is memory based which depend on consumers ability to recall brands marketing communication messages. The two can be summarized as stimulus-based attributed by brand recognition familiarity and in memory-based which is attributed by brand recall, all leading into inclusion in an evoked set model of a consumer where all are key important aspects in advertising and communication campaigns Brand familiarity and recognition Marketing communication campaigns in the first place involves brand awareness and recognition to influence and induce consumers to purchase the brand. This implies that marketing communication campaign may influence a consumer in considering a brand in the evoked set. This depends on the marketing communication encoded information thus resulting into a consumer discriminating on brand over the other. Brand recall This is important in considering a product in an evoked model where a marketing communication campaign conveys a promotional message which encodes in consumers mind. This is recalled during the consideration of brands to include in an evoked model.