The Analysis of the Reason of Increasing Luxury Purchase and Marketing Strategies of Louis Vuitton in China.

The analysis of the reason of increasing opulence purchase and securities industry strategies of Louis Vuitton in chinaware. By SHI HAIWEN (Olivia) 13?06?2012 Pre-master two course This show is 2017 words Abstract As the rapid development of mainland chinas economic late years, the wealthy population is booming. The hike incomes and variety availability of high life products, and the cultural spot of display social status ar both the elements of Chinese appetite for extravagance goods. Having been reform and open-up of mainland Chinas economic, at that place are a significant be of international highlife grimes entered into China marketplace. Most of them benefit more from Asia market particularly China than their place of origin. This essay leave behind vex a brief summarize of China luxury market which including current situation and prospects. And this essay will learn the reasons of Chinese consumers ke en on purchasing luxury goods. And constrict the well-know brand Louis Vuitton (LV) as an example, investigated their implementation of successful strategies in Chinas market. It is important to those companies which attempting to enter the Chinese market knows how to proposal and expand out the most efficiency marketing strategies.

Content 1 Introduction --------------------------------------------------------------------4 2 Definition of luxury goods ---------------------------------------------------5 3 undertake the reason of Chinese keen on consuming luxury goods -6-7 3.1 Growth of economic------------------------------- ----------------------6 3.2 Traditional ! culture -relationship-building-----------------------7 3.3 Young generation cede big potential consumer group -------7 4 Louis Vuitton in China ------------------------------------------------------8 4.1Background of Louis Vuitton -----------------------------------------8 4.2The Current situation and future development prospect of Louis Vuitton in China...If you want to get a full essay, order it on our website: BestEssayCheap.com

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