Product Market Development Essay Example | Topics and Well Written Essays - 1500 words

Product Market Development - Essay Example Profits generally continue to increase throughout the life cycle caused by industry expertise, economies of scale providing scope to reduce unit costs over time. At growth stage the characteristics are different. After all the market exercises having been done product is recognised by the consumers and demanded at a rapid speed resulting in reduction in cost. Economies of scale are achieved by this time. Sales volume increases quiet high at this stage. When cost is reduced due to economies of scale and sales revenues increases the profitability increases too. Demand factors remaining higher the business tends to increase product prices higher. Once the product is well accepted and becomes a favourite consumer pays the price asked for by the seller. The product acquires a quality image in the minds of consumers and they feel to enjoy a consumer's surplus even at higher price. Simple promotional efforts and advertising help consumers to retain the product in mind that promote the product selling easily. The competition gradually becomes aware of the product and its revenue yielding capacity. They start venturing into the business to get a mark et share and earn profits. The increase in competition exerts pressure in the market thereby reducing the market prices. The product gradually enters into maturity phase. Maturity phase: the business gets a lot of experience in the growth phase. Production volume increases very high. Many competitions enter in to the market arena and put thrust on the product prices and market outlets. The market gradually gets saturated. Extra efforts are employed to retain the sales volume. Prices to lower because of so many products fighting for the same market size. Market share drops that creates pressure on the entire business. Extra marketing efforts, brand differentiation and product diversification with new features have to be introduced costing more to the company. Profit volume tends to lower. Company and its business being old invite demands for higher wages and bonus from workers that put pressure on the profitability of the business. Curtailment in production leading to closure of some departments deprives the company of the benefits of economies of scale. Overall profitability is down and makes the business unsustainable. In course of the growth phase adolescent phase comes which is characterised with high growth and sales volume accompanied by increase in performance and product variance. The product is placed in the star corners of the BCG matrix with high growing sales revenue with offensive product prices. The product is powerful to be offensive and adopts aggressive pricing with a view to create a premium positing in the market to make customers view it as a superior product that can not be matched by the competition. Market growth is accompanied by market fragmentation. This in turn causes competition. But competition in market growth is not less intense compared to the intensity in market maturity. In the growth phase, almost every organization remains in profits because of the growing and greater demand, whereas in maturity, organizations have to struggle for

Supporting Students with Mental Health Issues Essay

Supporting Students with Mental Health Issues - Essay Example Dennis should be referred to counseling due to his strange behavior. Also, since he is acting in a manner that is prejudicial to other people in the student body, the university should consider removing Dennis from student housing. Since Dennis is making threatening statements, not only to students but school officials, Dennis should be identified as a student with a mental health problem that needs to be addressed. Additionally, since he is disturbing students, he should probably be removed from campus housing, unless his behavior changes significantly. Perhaps a trial period could be instated from the time that Dennis starts attending counseling, which would remain for as long as Dennis stays in the dorms. If any more unusual behavior is exhibited or otherwise noted from resident life assistants, Dennis should be summarily removed from the dorms. Mainly due to the fact that Dennis is exhibiting threatening behavior, until he shows that he is continuing with therapy and working on issues-then and only then should he be allowed to stay on campus. Additionally, Dennis should be checked upon periodically by counselors and other mental health professionals to monitor his behavior. "A student may be out of touch with reality and not functioning normally but not necessarily threatening any physical harm to themselves or others. One of the difficulties of managing such a situation is the fear that it could develop into an emergency at any moment" ("Supporting Students With Mental Health Problems," 2009). However, in Dennis's case, he was threatening people, and this could have escalated into a more widespread problem if something was not done in order to counteract his strange behaviors. Case II: Gerry. Gerry's problems are more pervasive than Dennis's. First of all, Gerry physically harmed a student. In anyone's mind, even if that was subsequentially excused by way of the fact that Gerry had ingested LSD which caused the behavior, obviously it should be much harder to trust Gerry's behavior again on campus. The fact that one student was harmed was bad enough. Although Gerry's lawyer makes a point that Gerry would be in double jeopardy for having already been tried and acquitted for a crime, the university should seriously consider whether or not allowing Gerry on campus again would be a wise move. The university's policy states, "A student will be subject to involuntary administrative withdrawal from the University, or from University housing, if the Provost determines that the student suffers from a mental disorder that is adversely affecting his or her academic performance or behavior on campus in